Paul Farrell is a Bristol based artist and printmaker who recently completed his book 'Great Britain in Colour' which brings together colourful and graphic depictions of locations around the UK.
He said that people are attracted to buying something personal to them such as an artwork about where they live or were born. They find it relatable.
When creating a book, prepare a 'visual package' which explains the project visually to a publisher. It should be a taster for the final product but not show too much so that they will still be interested.
When creating work using abstract shapes, colour and form is very important for explaining ideas such as texture and relative size.
There is a difference between agents who deal with art and those who deal with literary.
When creating a book there will be lots of back and forth communication between the artist and the publisher, often deciding on printing colours (digital colour proofs) and the like.
It is important to develop and understand your own work and way of working. Set yourself challenges to push yourself and discover new things about yourself.
Farrell made some good points in his talk about personal practice but also about the process of publishing an art book. His style is very clear cut and ordered which I find a little sterile but it works well in his book and his varied use of colour is something I can look into in more detail.
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